Updated:When Hurricane Sandy hit 75 Broad Street in Manhattan, forcing Con Ed to cut power and then flooding the basement generators, the most customers could legitimately expect was an orderly shutdown of their equipment. But Peer 1 Hosting's small local staff -- along with friends and customers --  went way beyond the call of duty, forming a bucket brigade to deliver gallon upon gallon of diesel fuel up 17 floors to keep the company's backup generator humming -- and their equipment online.